This campaign aims to protect vulnerable people, as part of an effective response to new and evolving wider threats to the most vulnerable young people.

The #Ill_legal highs campaign aims to:

• Raise the awareness, risks and dangers of participating in the use of these drugs
• Provide information on the side-effects/health issues
• Advise how criminal records can affect a young person’s future
• Explain that one drug may not kill, but the next one might
• Educate parents/carers/teachers that legal highs does not mean safe
• Provide further information on the chemical mix of these products
• Offer incentives to young people to avoid them altogether
• Be inspirational by offering alternative futures